Question

Define Retail trade. Mention its features.

Answer 1

Retail Trade refers to sale of goods in small lots to the final consumers. Retailing includes selling goods of different varieties door to door, on television, on telephone or on the internet and so on. Its main features are given below :

* Retailer is the last link in the distribution chain.

* In retail trade goods are sold directly to the final users.

* Retailer buys and sells a small quantity of goods.

* Retailer acts as a middleman between wholesalers and customers.