Describe the functions of labeling in the marketing of products.
Describe the functions of labeling in the marketing of products.
Functions of labeling are:
(i) Describe the product and specify its contents: It specifies the contents and other features of the product. It enables the manufacturer to give clear instructions to the consumer about the proper use of his product. It helps to describe the product, its usage, cautions in use, contents, manufacturing and expiry dates, price, quantity, etc.
(ii) Identification of the product or brand: It gives a definite identity to the product or brand and therefore, the identification of a product becomes easy. e.g. the name Pears printed on toilet soaps helps us to know which soap out of several soaps is Pears.
(iii) Grading of products: It enables the manufacturer to grade the product into different categories. e.g. Hindustan Lever sells different grades of tea under green, yellow and red labels.
Functions of labeling are:
(i) Describe the product and specify its contents: It specifies the contents and other features of the product. It enables the manufacturer to give clear instructions to the consumer about the proper use of his product. It helps to describe the product, its usage, cautions in use, contents, manufacturing and expiry dates, price, quantity, etc.
(ii) Identification of the product or brand: It gives a definite identity to the product or brand and therefore, the identification of a product becomes easy. e.g. the name Pears printed on toilet soaps helps us to know which soap out of several soaps is Pears.
(iii) Grading of products: It enables the manufacturer to grade the product into different categories. e.g. Hindustan Lever sells different grades of tea under green, yellow and red labels.
