Question

Difference between product mix and place mix ?

Answer 1

Dear student,

Product mix and place mix are the elements of marketing mix. Differences between both are:-
Product mix involves deciding and producing the right type of product and services to be marketed by the firm. It includes deciding about the quality, size, branding, packaging etc about the product while place mix involves deciding about the physical distribution and channel of distribution. Physical distribution includes all steps involved in moving product from seller to consumer. Channel of distribution means the route through which product moves from seller to buyer.

Regards