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Business Studies

Technological Environment

Digital produ...

Question

Digital products are best suited for B2C e-commerce because they __________________.

A

Are commodity like products

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B

Can be mass-customized and personalized

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C

Can be delivered at the time of purchase

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D

All of the above

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Solution

The correct option is D All of the above
Business-to consumer e-commerce , known as B2C e-commerce refers to the online sale by a business to the consumer directly. It is personalized and requires no intermediary. Digital products are best suited for B2C as they are commodity like products. Moreover, they can be mass-customized and personalized. Also, they can be delivered at the time of purchase.
Thus, the correct answer is D.

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