Question

Directions for questions 11-15: Each of the following questions has a paragraph from which the last sentence has been deleted. From the given options, choose the sentence that completes the paragraph in the most appropriate way

I am sometimes attacked for imposing 'rules‘. Nothing could be further from the truth. I hate rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter, Research shows that commercials with celebrities are below average in persuading people to buy products. Are you sure you want to use a celebrity? “Call that a rule? Or I may say to an art director, Research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background.”_________________

• A. Guidance based on applied research can hardly qualify as ‘rules’.
• B. Thus, all my so called ‘rules’ are rooted in applied research.
• C. A suggestion perhaps, but scarcely a rule.
• D. Such principles are unavoidable if one wants to be systematic about consumer behaviour.

Answer 1

The correct option is C A suggestion perhaps, but scarcely a rule.

Option (c)

The author tries to defend himself by saying that he never imposes rules. He gives as a couple of examples of his suggestions and questions whether a person would call it a ‘rule’. As the passage is defensive in tone option (c) is the most appropriate which says that he gives only suggestions.