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Question

Discus the four major functions performed by business enterprises.

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Solution

Four major functions performed by business Entrprises are:

(a) Production of goods and services - A business enterprise produces and provides the final goods and services by converting input into output to satisfy human wants.

(b) Marketing - It includes wide gamut of activities including market research, buying selling distribution of goods and services and promotion of the goods to maximise profits through consumer satisfaction.

(c) Selling - Is the activity of exchanging title of the ownership of a commodity for some consideration in the form of price.

(d) Distribution of goods - A business enterprise, has to make proper arrangements for the physical distribution of produced goods at the right place at the right time to the right persons.


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