Discuss the features fo a departmental store. How are they different from multiple shops?
Discuss the features fo a departmental store. How are they different from multiple shops?
Features of a departmental store are explained below :
(a) A departmental store is a large retail showroom requiring a large capital investment.
(b) A departmental store deals with a wide range of products from low priced to very expensive goods of different brands.
(c) The store is comprised of different departments and each department specialises in one line of product.
(d) A departmental store makes centralised purchases.
(e) A departmental store is located at a central place so that people from different parts of the city can easily be attracted.
(f) Departmental stores provide a number of services and facilities to the customers like telephonebooth, restaurant, packing free home delivery and so on.
(g) Departmental stores buy goods in large quantities directly from manufacturers and producers hence eliminating the middleman.
(h) The departmental stores advertise on a large scale to attract customers from far and wide.
* The major differences between a departmental store and chain store is that while, a departmental store deals in wide variety of products of different brands, chain stores are specialised in only one line of product. They deal with a limited range only.
* Secondly departmental stores are centrally located in big cities whereas chain stores are located in different localities.
Features of a departmental store are explained below :
(a) A departmental store is a large retail showroom requiring a large capital investment.
(b) A departmental store deals with a wide range of products from low priced to very expensive goods of different brands.
(c) The store is comprised of different departments and each department specialises in one line of product.
(d) A departmental store makes centralised purchases.
(e) A departmental store is located at a central place so that people from different parts of the city can easily be attracted.
(f) Departmental stores provide a number of services and facilities to the customers like telephonebooth, restaurant, packing free home delivery and so on.
(g) Departmental stores buy goods in large quantities directly from manufacturers and producers hence eliminating the middleman.
(h) The departmental stores advertise on a large scale to attract customers from far and wide.
* The major differences between a departmental store and chain store is that while, a departmental store deals in wide variety of products of different brands, chain stores are specialised in only one line of product. They deal with a limited range only.
* Secondly departmental stores are centrally located in big cities whereas chain stores are located in different localities.
