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Question

Discuss the features of departmental stores.

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Solution

The features of departmental stores are as follows :

1. Departmental stores are centrally located in the heart of a city. Hence, they cater to a large number of customers.

2. They provide various facilities like telephone booths, rest-rooms. restaurants, etc. to the customers.

3. Due to the large size, these stores are formed as joint stock ventures managed by the board of directors, consisting of the managing director, general manager and manager of each department, etc.

4. The goods are purchased directly from the manufacturer and are kept in warehouses. These stores perform the functions of both retailing as well as warehousing on one hand and on the other hand help in eliminating middlemen between the manufacturer and customer.

5. In these stores, the purchases are made centrally by the purchasing department while the sales of each department are decentralized.


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