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Question

Display advertisements may be used for which of the following?
Choose the best option:

A
Marketing a new brand of chocolate
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B
Searching for a cook for a restaurant
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C
Informing the public about an upcoming election
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D
Announcing the implementation of a new government law
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Solution

The correct option is A Marketing a new brand of chocolate
Option A: A display advertisement is not limited to text, words or characters. It has an option to include the company logo, image, customized font style and size. A new brand of chocolate would require visual representation. The reader would be more attracted to try a chocolate that looks as appealing as it tastes. Hence this option is most suitable for a display ad and option A is correct.
Option B: This option would be more suitable for a classified text ad. Job positions are better suited to text format.
Option C: An update on an upcoming election would not need a display advertisement. A text ad would better suit the requirements here.
Option D: An announcement of this kind too would not require visual appeal in the form of a display ad.
Hence, options B, C and D are wrong.

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