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Question

Distinguish between convenience and shopping products.


Solution

Differences between convenience and shopping products:

BasisConvenience GoodsShopping GoodsShopping effortThey are purchased atThey are purchased after a  convenient locations,detailed comparison involving with least time and effort.more time and effort Price and profitTheir unit price and Their unit price and profit margin is low.profit margin is high.Nature of BuyingImpulsive buyingPreplanned purchase.

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