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Question

Distinguish between departmental stores and multiple shops on the basis of :

(a) Location (b) Credit facilities

(c) Services offered (d) Class of customers

(e) Pricing

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Solution

S.NoBasis of DifferenceTraditional businessE-business1.LocationCentrally located, at a largeThey are located at different places.places for approaching aCentral location is not necessary for alarge number of customers.multiple shop.2.Credit facilitiesDepartmental stores provide credit All sales in multiple shops are madefacilities to some of their regularstrictly on cash basiscustomers3.Class of customersThe departmental stores cater to theThey cater to different types of customersneeds of relatively high income groupcustomers including lower income groupswho care more for services rather thanwho are interested in buying quality goodsprice.at reasonable prices.4. PricingDepartmental stores do not have uniformMultiple chain shops sell goods at fixed pricespricing policies for all departments. They and maintains uniform pricing policies for alloccassionally offer discounts to clear theirthe shops.stocks.5.Services offeredDepartmental stores lay great emphasisThe multiple shops provide very little serviceson providing maximum service to theirconfined to guarantee and repairs if sold out customers. Like rest rooms, kids playgoods turn out to be defective.zone etc.


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