Increase in Demand | Decrease in Demand |
(a) Increase in demand refers to a rise in demand due to changes in other factors, price remaining constant. | (a) Decrease in demand refers to fall in demand due to changes in other factors, price remaining constant. |
(b) Increase in demand occurs when more is purchased at the same price and same quantity is purchased at a higher price. | (b) Decrease in demand occurs when less is purchased at the same price or same quantity at lower price. |
(c) Increase in demand is a result of (1) Increase in income (2) Increase in price of substitutes (3) Decrease in price of complementary goods (4) Increase in population/ (5) When goods are in fashion. | (c) Decrease in demand is a result of (1) Decrease in income. (2) Decrease in price of substitutes. (3) Increase in price of complementary goods. (4) Decrease in population. (5) When goods go out of fashion. |
(d) When there is an increase in demand, the demand curve shifts to the right from DD to D1D2 as shown in the figure. | (d) When there is decrease in demand the demand curve shift to the left from DD to D2D2 as shown in the figure. |