Question

Distinguish between the following.

1. Selling and Marketing

Answer 1

Basis of Difference	Selling	Marketing
Scope of the Term	Narrower term and is confined to just promotional activities and transfer of ownership of the product from the seller to the buyer. Selling is just a part of marketing.	Wider term and involves a number of activities, such as planning, designing, after-sales services, etc.
Means of profit maximisation	Lays emphasis on maximising sales in order to maximise profits.	Lays emphasis on enhancing customer satisfaction for maximising profits.
Emphasis	On the sale of goods and the transfer of ownership of products from the seller to the buyer.	On customer satisfaction.
Scope of the activities	Selling activities start only after production.	Marketing activities start before production and continue even after the sale of the product.
Strategies and efforts	Involves strategies related to just the promotion and sale of the product.	Involves strategies related to production, planning, designing, feedback services, etc.