Basis of Difference | Chain Store | Supermarket shop |
1. Meaning | Large scale retail shop with a large number of branches that are managed and controlled by a single organization | Large-scale retail store, mainly selling food and grocery items on a self-service basis |
2. Number of branches | Large number of branches | May or may not have branches |
3. Investment | Large investment is required for the opening and maintenance of branches | Relatively less capital is required, as it deals only in food and grocery items |
4. Location | Located in different parts of cities | Located at central places of a city |
5. Basis of services | Chain stores have salesmen to demonstrate the product. | As there are no salesmen, customers have to choose goods on the basis of information given on packaging |