wiz-icon
MyQuestionIcon
MyQuestionIcon
1
You visited us 1 times! Enjoying our articles? Unlock Full Access!
Question

Dividing a market into several sections of customers is known as ______.

  1. Marketing positioning
  2. Value engineering
  3. Mass customization
  4. Market segmentation
  5. Undifferentiated marketing

Open in App
Solution

Answer D. Market segmentation

Explanation: Market segmentation is the act of partitioning a target market into receptive groups. Market segmentation makes subsets of a market dependent on socioeconomics, demographics, priorities, needs, normal interests, and other psychographic and behavioral standards used to comprehend the ideal target audience.


flag
Suggest Corrections
thumbs-up
2
Join BYJU'S Learning Program
similar_icon
Related Videos
thumbnail
lock
The Internet Revolution
CIVICS
Watch in App
Join BYJU'S Learning Program
CrossIcon