Question

Dividing a potential market into groups based on their motivation, attitudes, frequency, or relationship with a brand is called:

1. Behavioral segmentation
2. Psychographic segmentation
3. Geographic segmentation
4. Demographic segmentation
5. Technological segmentation
6. None of the above is correct.

Answer 1

Answer option A: Behavioral segmentation

Explanation: Behavioural segmentation is concerned with a cycle in advertising that separates clients into portions, relying upon their standards of conduct while communicating with a specific business or website. It also focuses on their buying behavior and propensities such as purchasing on special events like birthday events or holidays, etc.