Given, percentage change in price =(−)10%
Q=100 units;Q1=120 units;△Q=Q1=Q=(120−100)units=20 units
Percentage change in quantity demanded =△QQ×100=20100×100=20%.
Elasticity of demand (Ed)=Percentage change in quantity demandedPercentage change in price
=(−)20%−10%=2
When price rises by 10%:
Ed=2
Elasticity of demand (Ed)=Percentage change in quantity demandedPercentage change in price
2=(−)Percentage change in quantity demanded10%
Percentage change in quantity demanded =(−)20%
Elasticity of demand =2.
Percentage fall in demand =20%.