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Question

Elasticity of demand is equal to unity while marginal revenue is _______.

A
positive
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B
zero
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C
negative
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D
indeterminate
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Solution

The correct option is B zero

1.Marginal revenue is related to the price elasticity of demand — the responsiveness of quantity demanded to a change in price. When marginal revenue is positive, demand is elastic; and when marginal revenue is negative, demand is inelastic. The output level at which marginal revenue equals zero corresponds to unitary elasticity.
2.TR = R = total revenue. On a graph with both a demand curve and a marginal revenue curve, demand will be elastic at all quantities where marginal revenue is positive. Demand is unit elastic at the quantity where marginal revenue is zero.


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