Question

Enlist any four main features of chain stores.

Answer 1

Some of the important features of chain stores are of given below :

(i) Location: These shops are located in the fairly populous locality to serve the customers at a point which is nearest to their residence.

(ii) Centralized manufacturing: The manufacturing/procurement of merchandise for all the retail units is centralized at the head office.

(iii) Supervision by Branch Manager: Each retail unit works under the supervision of branch managers who send daily reports to the head office in relation to cash deposits requirement of stock, etc.

(iv) Pricing policy: The prices of goods in such shops are fixed and uniform for all the units and sales are made on cash basis.