Question

Environmental scanning begins with gathering information about the _________.

• A. Internal environments.
• B. External environments.
• C. Internal and external environments.
• D. None of the above

Answer 1

The correct option is C Internal and external environments.

Environment scanning can be defined as the process by which organisations monitor their relevant environment to identify opportunities and threats affecting their business. The environment scanning is applied to both external as well as internal scanning process as business environment includes both external as well as internal environment in which the business is practiced.

The process of environment scanning starts with the gathering of information about the internal and external environment of the business environmrnt.