Environmental scanning includes _______.

internal

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external

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both (a) and (b)

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none of the above

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Solution

The correct option is C both (a) and (b)
Environmental scanning includes both internal and external. The complete awareness and understanding of business environment is known as environment scanning. Environment scanning is conducted to find out the influence of different factors and persons on the business transactions. It is done to identify opportunities and threats affecting the business organization.

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