Environmentally friendly goods and services, laws, guidelines, and policies are vague phrases that refer to goods and services, laws, guidelines, and policies that promise to cause little, minimum, or no harm to ecosystems or the environment.
When promoting goods and services, companies can use this terminology to make environmental marketing claims, such as using eco-labels. Greenwashing is a term used to describe this type of behavior.
ISO 14020 and ISO 14024 were designed by the International Organization for Standardization to provide principles and procedures for environmental labels and declarations that certifiers and eco-labelers should follow.
These standards address financial conflicts of interest, the use of good scientific methodologies and established test processes, as well as openness and transparency in the development of standards.