Factors affecting search engine ranking are
Factors affecting search engine ranking are Four.
Ranking factors can relate to a website's content, technical implementation, user signals, backlink profile or any other features the search engine considers relevant. Understanding ranking factors is a prerequisite for effective search engine optimization.
What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. ... Google places more value on pages with an established history.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Although nobody but Google knows the exact answer, SEO experts have been guessing and testing them for some time now, and have arrived at a list of over 200 factors used by Google's search algorithm to rank websites and pages. But don't let that list overwhelm you! Not all 200 Google ranking factors hold equal weight.