Question

Families are an interesting potential market for Burger King because

Answer 1

1. They usually have a double income and therefore, high purchasing power.
2. Children love going to restaurants with children’s menus.
3. Children have a potentially long-lasting customer lifetime value.
4. Families usually bring their friends as well.
5. Burger King offers special kids amenities.
6. All of the above

Answer option C: Children have a potentially long-lasting customer lifetime value.

Explanation: A potential market is a subpart of the market a business can capture later on. These are clients you do not have now; however, are attempting to draw them in. It incorporates the segment groups that are not currently your clients, but rather could turn into clients later on. They may become your clients once you extend your accessible services, products, or include new promotional activities to showcase the existing products and services in a new way to consumers and new market segments.