Question

Fill in the blank
When business environment changes rapidly and suddenly ___________ increases.

Answer 1

Environment scanning can be defined as the process by which organisations monitor their relevant environment to identify opportunities and threats affecting their business. The environment scanning is applied to both external as well as internal scanning process as business environment includes both external as well as internal environment in which the business is practiced.

Therefore, when business environment changes rapidly and suddenly then the environment scanning by every business increase in order to adapt the changes and survive in the same.