The correct option is A p > s > q > r
p) In the substrate p, the carbonyl group increases the electrophilicity of the carbon next to it towards nucleophilic substitution reaction. since it is also a primary alkyl halide it is the most reactive towards SN2 reaction.
s) It also has electron withdrawing group next to the reactive site. Hence it is the second most reactive.
q) Allylic halides are more reactive than secondary halides to SN2 reactions due to the stabilisation of the transition state in the case of allylic halides via resonance.
r) It is a secondary halide and which is also crowded and hence it is the least reactive towards SN2.
Hence the reactivity order is: p > s > q > r