Firm 'Ravi' making desi ghee was set up by Mihir with an investment of 2 crores. Now his task is to communicate about his product to the consumers. He first wants to market his product in his own state i.e. Uttar Pradesh.
What are the ways in which he can inform the customers and persuade them to buy his products?
Advertising in newspapers, magazines, television, etc.
Personal Selling
Two economical modes of communication:
1. Advertising in newspapers, magazines, television, etc.
2. Personal Selling