Following is a set of four sentences. Choose the sentence which is most appropriate – grammatically, semantically and logically.
A. The excel company has greatly enhanced it’s advertising expense.
B. The excel company has greatly increased its advertising expense.
C. The excel company has greatly enhanced its advertising expense.
D. The excel company has greatly increased its advertising expense.
The Excel Company has greatly increased its advertising expense.
Option: (B)
"Enhanced” means to increase or improve the quality or value or desirability of something. Increase implies to become greater in size, amount, number or intensity. The correct usage here would be 'increased'. The possessive form 'its' and not the contracted 'it's' is required.