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Question

For most people, the purchase of cheese for daily use can be described as a.

A
Completely novel buy
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B
Modified re-buy
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C
Routine re-buy
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D
High involvement product
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Solution

The correct option is C Routine re-buy

This question explains about routine by: This is because for this type of purchase the buyer puts forth very little effort in searching for the product and making a decision about which product to buy.

Examples of routine purchases are soft drinks and snacks, and basic food items like milk, eggs , cheese etc.


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