GAN Limited is a company that supports businesses connected with business. It supplies software services, predominantly to the US. This software helps gambling in the land-based industry. In March 2020, the company's land-based casino customers had to close their physical operations due to the COVID-19 pandemic. However, there was an increase in online gambling. The company witnessed a shift from retail gambling to online gambling.

Which dimension of the business environment of land-based casino customers has been affected here?

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Economic dimension

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Social dimension

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Legal dimension

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Technological dimension

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Solution

The correct option is B Social dimension
The social dimension of the business environment is based on the social environment of the market, and determinants like cultural trends, demographics, population analytics, etc.

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Q. GAN Limited is a company that supports businesses connected with business. It supplies software services, predominantly to the US. This software helps gambling in the land-based industry. In March 2020, the company's land-based casino customers had to close their physical operations due to the COVID-19 pandemic. However, there was an increase in online gambling. The company witnessed a shift from retail gambling to online gambling.
Which dimension of the business environment was utilised by the company to its benefit?

[0.80 marks]

Q. GAN Limited is a company that supports businesses connected with business. It supplies software services, predominantly to the US. This software helps gambling in the land-based industry. In March 2020, the company's land-based casino customers had to close their physical operations due to the COVID-19 pandemic. However, there was an increase in online gambling. The company witnessed a shift from retail gambling to online gambling.

Which feature of management is emphasised in the given scenario?

[0.80 marks]

Q. A company X limited manufacturing cosmetics, which has enjoyed a pre-eminent position in business, has grown in size. Its business was very good till 1991. But after that, new liberalised environment has seen entry of many MNC’s in the sector.

With the result the market share of X limited has declined. The company had followed a very centralised business model with Directors and divisional heads making even minor decisions. Before 1991 this business model had served the company very well as consumers had no choice. But now the company is under pressure to reform.

Questions
What organisation structure changes should the company bring about in order to retain its market share?
How will the changes suggested by you help the firm? Keep in mind that the sector in which the company is FMCG.

Q. 'Accent Electronics Ltd.' was operating its business in Malaysia. The company started. exporting its products to India when the Prime Minister announced relaxation in import duties on electronic items. The company appointed retailers in India who had direct on-line links with the suppliers to replenish stocks when needed.
Identify and explain the dimensions of business environment discussed in the above case.

A company X Ltd. manufacturing cosmetics, which has enjoyed a pre-eminent position in a business, has grown in size. Its business was very good till 1991. But after that, a new liberalised environment has seen an entry of many MNC's in the sector.

With the result, the market share of X Ltd. has declined. The company had followed a very centralised business model with directors and divisional heads making even minor decisions. Before 1991, this business model had sewed the company very well as consumers have no choice. But now, the company is under pressure to reform.

How will the changes suggested by you help the firm? (Keep in mind that the sector in which the company is FMCG).

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The correct option is B Social dimensionThe social dimension of the business environment is based on the social environment of the market, and determinants like cultural trends, demographics, population analytics, etc.

The correct option is B Social dimension
The social dimension of the business environment is based on the social environment of the market, and determinants like cultural trends, demographics, population analytics, etc.