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Question

GAN Limited is a company that supports businesses connected with business. It supplies software services, predominantly to the US. This software helps gambling in the land-based industry. In March 2020, the company's land-based casino customers had to close their physical operations due to the COVID-19 pandemic. However, there was an increase in online gambling. The company witnessed a shift from retail gambling to online gambling.
Which dimension of the business environment was utilised by the company to its benefit?

[0.80 marks]

A
Economic dimension
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B
Social dimension
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C
Legal dimension
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D
Technological dimension
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Solution

The correct option is D Technological dimension
The business environment has various dimensions. One of them is the technological dimension, which includes forces related to scientific improvements and innovations, new ways of producing goods and services, and new ways of operating businesses.

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