GAN Limited is a company that supports businesses connected with business. It supplies software services, predominantly to the US. This software helps gambling in the land-based industry. In March 2020, the company's land-based casino customers had to close their physical operations due to the COVID-19 pandemic. However, there was an increase in online gambling. The company witnessed a shift from retail gambling to online gambling.
Which dimension of the business environment was utilised by the company to its benefit?
[0.80 marks]