Give the meaning of directing as a function of management and any four points of its importance.
Yes, directing is the heart of management process. It means guiding, inspiring and supervising the people to work for the betterment of the organisation.
Importance of directing:
Facilitates changes:
Directing helps to make adjustments in the organisation and cope with the changing conditions through communication and leadership.
Motivates subordinates
Directing helps to motivate subordinates to work efficiently and contribute their maximum efforts towards achieving the goals of the organisation.
Initiates action:
All the activities of the organisation are initiated through direction.
The aim of direction is to activate employees to work towards achieving the goals.
Without direction all other managerial functions like (PCOS) planning, coordination, organising and staffing will be ineffective as plans will not be implemented in the desired manner.