'Grahak Shakti', an NGO organized a workshop to discuss various issues relating to consumers. During the discussion, one of the members drew attention towards the exploitation of consumers due to defective and unsafe products, adulteration, black marketing, hoarding etc. To this another member argued that consumers themselves are responsible as they do not raise collective voice against the exploitation. The Chairperson of the organisation was of the opinion that it was also the duty of the businessman to take care of the interests of various stakeholders. Business organisations earn money by selling goods and services to consumers. So the interests of the stakeholders have to be well take care of.
State three points that highlights the need for consumer protection as discussed in 'Grahak Shakti's workshop.

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Solution

(i) Widespread exploitation of consumers
(ii) Unorganized consumers
(iii) Social responsibility

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Q. Hemant, Guddu and Toshita were friends from college days and presently they were doing different kinds of business. They regularly meet and discuss their business ideas, and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Hemant drew the attention of Guddu and Toshita towards the exploitation of consumers. He told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas he was not doing so. Guddu told that they were under pressure to satisfy the consumers but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
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Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

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(i) Widespread exploitation of consumers(ii) Unorganized consumers(iii) Social responsibility

(i) Widespread exploitation of consumers
(ii) Unorganized consumers
(iii) Social responsibility