Grand Fine Rice Ltd. has the largest share of 55% in the market. The company's policy is to sell only for cash. In 2015, for the first time company's number, one position in the industry has been threatened because other companies started selling rice on credit also. But the managers continued to rely on its previously tried and tested successful plans which didn't work because the environment is not static. This led to a decline in sales of the company. The above situation is indicating two limitations of planning which led to a decline in its sales.
Planning does not guarantee success.
Planning leads to flexibility
Planning reduces cost
Planning may not work in a dynamic environment.
Planning does not guarantee success.
Planning may not work in a dynamic environment.
1. Planning does not guarantee success.
2. Planning may not work in a dynamic environment.