Gross Profit Ratio for a firm remains same but the net profit ratio is decreasing. The reason for such behavior could be _________.
A
Increase in Costs of Goods Sold
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B
Increase in Expense
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C
Increase in Dividend
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D
Decrease in Sales
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Solution
The correct option is A Increase in Expense Gross profit ratio is a profitability ratio that shows the relationship between gross profit and total net sales revenue. It is a popular tool to evaluate the operational performance of the business. The net profit percentage is the ratio of after-tax profit to net sales.