'Haldiram is selling its product directly to the customers'. State which channel of distribution is used by the company.

Direct Channel

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Zero Level Channel

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Forward Channel

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Indirect Channel

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Solution

The correct options are
A
Direct Channel

B
Zero Level Channel

When companies sell through their own retail outlets, they are said to use direct channel or zero level channel.

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Similar questions

What is meant by 'indirect channels of distribution'? Explain any two methods of indirect channels of distribution.

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