_________ has traditionally been a major source of information about the external world for most entrepreneurs for decision making on the new product.

Passive scanning

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Environmental scanning

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Active scanning

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Indirect scanning

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Solution

The correct option is A Passive scanning
Scanning of opportunities is emerging as an important area in the topic of entrepreneurship. Continuous scanning of the operating environment needs to be done in order to stay competitive.
Ongoing scanning at an almost unconscious level is called Passive Scanning. No effort is made to select a particular information to scan. It is a continuous process.

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