Question

How did consumer movement originate as a "social force" in india? explain

Answer 1

• The consumer movement the world over was a byproduct of the unhappiness of the consumers when the sellers indulged in several unfair practices. At that point in time, there was no legal structure available to consumers to safeguard their interests in the marketplace.
• In India, the consumer movement came into being with the requirement of shielding and endorsing the interests of consumers against unscrupulous and unfair trade practices.
• It was the uncontrolled food shortages, stocking, black marketing and adulteration that paved the way for the consumer movement in the 1960s.