The Indian textiles were in great demand in the European markets. As a result, the English began to make attempts to control the Indian craftspersons by appointing Indian traders as their agents. They introduced the system of advances under which the weavers had to weave cloth which was already promised to European agents. Weavers no longer had the liberty of selling their own cloth or weaving their own patterns. Instead, they had to reproduce the designs supplied to them by the company agents. This system snatched the freedom of the Indian weavers. They began to be guided by someone else.