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Question

How do you make a product mix?


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Solution

The following steps can be considered when creating a product mix:

  • Determining the goals and objectives of the company.
  • Establishing a working budget.
  • Identifying the unique selling point.
  • Segmenting the market.
  • Taking reviews from existing customers.
  • Displaying the contents of the products clearly.
  • Building acquaintances with channel distributors.
  • Determining the pricing strategy.
  • Picking an appropriate promotional technique.
  • Using inbound marketing.

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