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Standard XII
Business Studies
Political Environment
How do you ma...
Question
How do you make a product mix?
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Solution
The following steps can be considered when creating a product mix:
Determining the goals and objectives of the company.
Establishing a working budget.
Identifying the unique selling point.
Segmenting the market.
Taking reviews from existing customers.
Displaying the contents of the products clearly.
Building acquaintances with channel distributors.
Determining the pricing strategy.
Picking an appropriate promotional technique.
Using inbound marketing.
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