Recognition of the cell membrane is as a fluid collection of amphiphilic molecules. This array of proteins, sterols, and phospholipids is organized into a liquid crystal, a structure that lends itself readily to rapid cell growth. Measurements of the membrane’s viscosity show it as a fluid one hundred times as viscous as water, similar to a thin oil. The phospholipid molecules diffuse readily in the plane of the bilayer. Many of the membrane’s proteins also have this freedom of movement, but some are fixed in the membrane by interaction with the cell’s cytoskeleton. Newly synthesized phospholipids insert themselves easily into the existing cell membrane. Intrinsic proteins are inserted during their synthesis on ribosomes bound to the endoplasmic reticulum, whereas extrinsic proteins found on the internal surface of the cell membrane are synthesized on free, or unattached, ribosomes, liberated into the cytoplasm, and then brought to the membrane.