How is a brand created?

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Solution

A brand is created through distinctive features like a name, sign, symbol or a design. It creates an image about a product or products of one company to differentiate them from similar products of other companies.

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How does branding help in creating product differentiation? Does it help in marketing of goods and services?

How does branding help in creating product differentiation? Does it help in the marketing of goods and services? Explain.

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