How is an advertisement created? Describe the process.

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Solution

An advertisement is made in the following steps:

The company/manufacturer decides on what product is to be advertised

An advertising agency is hired. The agency identifies the target consumers after surveying various sections of the society in different cities and towns.

A marketing strategy is drawn up and the product is tested on a small segment of the target consumers, along with visuals and advertisements.

After the success of the marketing strategy, the advertising campaign is finalised.

It is released in the media along with the product.

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