Question

How social influence and persuasion contribute to the success of Beti Bachao, Beti Padhao?

Answer 1

Social influence occurs when one's emotions, opinions, or behaviours are affected by others in the society. It is a broad term that relates to many different phenomena like conformity, obedience and persuasion. Certain techniques are:

1. Display of 'Guddi-Gudda Board' at important state offices, including that of the chief minister, district-level offices, zila panchayat offices, primary health centres and other public places frequently visited by the common man.Guddi-Gudda Board used for displaying monthly birth statistics and disseminating information on 'Beti Bachao Beti Padhao' scheme.
2. Coordination and cooperation with the Religious Guru : Religious guru help can be sought due to higher obedience and acceptance among people.
3. Increased awareness, sensitization and conscious building around the issue of declining Child Sex Ration (CSR) in the public domain
4. Promotion of women political representatives at the grass root level is one of the path towards women Empowerment. It will also lead towards success of women Empowerment.

Persuasion: is a technique of social influence to change the attitude of people. Certain methods which have been or can contribute to the success of Beti Bachao and Beti Padhao are:

• Prime Minister himself discussed the importance of Beti Bachao scheme. In many MAN KI BAAT programs, he highlighted the importance of this scheme. Many ministries are putting concerted effort towards the promotion of this scheme. So it will help in changing the attitude of people.
• Involving celebrities to impact emotions - People try to replicate the celebrity activities eg: Sakshi Malik was made the brand ambassador of Beti Bachao campaign.As celebrity has mass appeal, it will help in changing the attitude of people
• Advertisements in which girl child spread the message of girl protection and remind the people regarding the importance of girl child