As you know 0.7 lies between 0 and 1 it lies 1 to 10 also but 0 to 1 is smallest intercellular so we can divide into small parts like 0.1 parts so by adding 7 parts of 0.7 we will get our number on line.but when we consider 0 to 10 as a interval then we need to divide this interval to large number of parts for example to show .7 on number line we have to make 100 subparts of 0.1 so the number line beacame to long.thats why we choose 0 t0 1 interval.
hope this helps:)