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Question
How to use the 7ps in a marketing mix?
How to use the 7ps in a marketing mix?
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Solution
Organizations can likewise utilize the 7Ps model to set targets, lead a SWOT examination and attempt cutthroat investigation. It’s a pragmatic system to assess a current business and work through proper methodologies while assessing the blend component as displayed underneath and ask yourself the accompanying inquiries:
- People: Who are our people and are there skills gaps?
- Products/Services: How can you develop your products or services?
- Promotion: How can a substitute change the product distribution channel?
- Processes: Are there internal process barriers in the way to delivering the best customer value?
- Prices/Fees: How can we change our pricing model?
- Partners: Are we seeking new partners and managing existing partners well?
- Physical Evidence: How do we reassure our customers, e.g. impressive buildings, well-trained staff, great website?
- Place/Access: What new distribution options are there for customers to experience our product, e.g. online, in-store, mobile, etc?
Also see: MCQs on Marketing Mix
Stay tuned to BYJU’S to learn similar Commerce Questions.
Organizations can likewise utilize the 7Ps model to set targets, lead a SWOT examination and attempt cutthroat investigation. It’s a pragmatic system to assess a current business and work through proper methodologies while assessing the blend component as displayed underneath and ask yourself the accompanying inquiries:
- People: Who are our people and are there skills gaps?
- Products/Services: How can you develop your products or services?
- Promotion: How can a substitute change the product distribution channel?
- Processes: Are there internal process barriers in the way to delivering the best customer value?
- Prices/Fees: How can we change our pricing model?
- Partners: Are we seeking new partners and managing existing partners well?
- Physical Evidence: How do we reassure our customers, e.g. impressive buildings, well-trained staff, great website?
- Place/Access: What new distribution options are there for customers to experience our product, e.g. online, in-store, mobile, etc?
Also see: MCQs on Marketing Mix
Stay tuned to BYJU’S to learn similar Commerce Questions.
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