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Retailers

Identificatio...

Question

Identification of brands is created through the process of __________.

A

Processing

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B

Manufacturing

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C

Advertising

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D

All of the above

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Solution

The correct option is C Advertising
Advertisement is a means of communication to the public at large. It is a notice or announcement in a public medium promoting a product, service or brand. The advertisement of different products and brands give insight to the people about the product, quality and brand.

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Similar questions

A brand is the identification of a product. It can be in the form of a name, ___ or design.

Q. How is a brand created?

Q. ______ is creating a brand identity for a consumer.

Q. Carolyn Davidson, a student at Portland State University, created a famous logo for a brand. What's the name of this logo?

Q. Refer to the following table which gives changes in market shares of five brands over a five year period.

	1998	1999	2000	2001	2002
A	33	32	28	31	35
B	6	8	9	11	13
C	27	29	32	28	22
D	19	19	18	20	21
E	15	12	13	10	9

Rules :
a. If market share increases for

3

years in a row, the brand is called a 'strengthening' brand.
b. If market share remains above

30 %

3

years out of a total of

5

years, then it is a 'consistent' brand.
c. If market share is failing for

3

years in a row, the brand is called a 'weakening' brand.
d. If market share drops for

2

years in a row and then rises for

2

years in a row, it is a 'relaunched' brand.
e. If market share varies by

3

points or less over the past year for

5

years in a row then it is a 'maverick' brand.
f. If in any year,

80 %

of, total market share is accounted for three brands, then that year is a 'year of competition'.
g. If any year, just two brands account for at least

60 %

of total market share, then that year is a 'consolidation year.'
Note : For 'weakening brands', fall for

3

years would mean the date should show a declining trend for

3

years from a base year.
Which brands are 'weakening' brands?

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