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Question

Identify the dimension of business environment, in each of the following cases, and explain them.

(i) The project of Nano Car re-established in Gujarat.

(ii) Decrease in the repo rate to overcome recession.

(iii) Rise in the BSE price index, soon after the declaration of Lok Sabha Election 2014 results.

(iv) Increase in the number of working women.

(v) Prohibition of advertisement of alcoholic beverages on Doordarshan.

(vi) Demand for reservation for minorities in government jobs.

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Solution

Dimension of business environment are as follows.

(i) Political environment: It includes political condition of the country and attitude of the government towards business policy.

(ii) Economic environment: It includes economic factors like inflation, interest rates, tax rates, GDP etc that affect business enterprises.

(iii) Social environment: It consists of all the social forces within which business operates such as trends, customs, and traditions.

(iv) Legal environment: It includes legislation passed by the courts, governments, commissions and administrative bodies.


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