Right hand side=[αx−α2x22+α3x33−...]+[βx−β2x22+β3x33−...]
=loge(1+αx)+loge(1+βx)
=loge(1+(α+β)x+αβx2)
=loge(1+px+qx2)=Left hand side
Here, we have used the faets α+β=p and αβ=q. We know this from the given roots of the quadratic equation. We have also assumed that that both |α.x|<1 and |βx|<1.