If both varieties of Wheel (Wheel Blue and Wheel Green) show the same trend in percentage change in sales value in 1998, then what will be their combined sales value (in Rs Crore) assuming that the total detergent market remains constant in 1998 as compared to 1997?
Ans. (a)
Wheel Green market share, this year = 17%
Sales value in 1997 = 17% of 3200 = 544 Cr.
So sales value in 1998 (Reduction of 5.3%) = Rs. 28 cr. (544 – 28) = Rs. 516 Cr. = 54 * (1/1.053) = Rs. 516.6 Cr.
Wheel Blue market share, this year = 3.5%
Sales value in 1997 = 3.5% of 3200 = 112 Cr.
So sales value in 1998 (increase of 36% = 40.5) = 112 + 40.5 = 152.5
So combined sales value = (516 + 152.5) = Rs. 668.5 cr.